I'm approached on almost a daily basis as if I'm some kind of miracle Rainmaker - to help people with their struggling businesses. Very few sectors of the economy (including mine) have escaped being touched by the global and South African recession of 2009. Although the 'body' of that recession may be over, many sectors are still negatively affected in 2010 by the 'long tail' of the recession monster.
At a time when resources are stretched to the maximum and energies are at their lowest, optimism is a struggle and it seem like no positive end in sight - that's precisely when we have to work hardest to raise our visibility.
Here's an article I wrote - in two sections due to length - for RISKsa magazine readers - on getting publicity for their business. You might wonder how it's going to help. Well, somehow or other, you have to get yourself above the clutter of competing advertising and promotion, to be seen by those who might be in line for your services or talents.
Read 'em and see if they help. I certainly hope they do!