A long overdue initiative has just been birthed. Seasoned Toastmasters, Adolph Kaestner and Jacques de Villiers, both professional members of the Professional Speakers Association of Southern Africa (PSASA) have launched a new website, named Speakers 101 It's designed to market professional speakers, MCs, coaches, trainers et al. Both of these worthies are skilled Internet fundis, so speakers can look forward to a site with very respectable Google and other rankings.
Most websites featuring speakers don't showcase the full gamut of services, products and collateral that make it easy for potential clients to choose someone for their need or event, who offers optimal strategic fit. You can book a speaker direct from the site and it even has a ballsy (public) individual speaker ranking and appraisal system which is a great idea - if slightly terrifying! ;-).
Having people inside the industry sector to market peers and colleagues makes huge sense. They understand speaker branding, the nuances of the business and what it takes to bring the right people together. The investment required to be part of the Speakers101 marketing push is eminently affordable and anyone in the field who doesn't go for the listing is doing themselves a grave disservice. I'm already on board and delighted to be part of their prescient move.
Bravo to the guys and may Speakers101 be the rip-roaring success it deserves to be!